- Start afresh : With a website redesign you have free reign to start again and create a spanking new website without having to hold on to previous layouts designs etc.
- Cost : Sometimes a complete overhaul is money saving in the long run. It can let you start afresh with up-to-date technology rather than making you go back again and again to a web designer for further updates. You could redesign the site with a CMS for example and put the maintenance of your website in your own hands.
- Standards : Imagine your website was built several years ago, chances are it will be in tables and might not be the most accessible of sites. At a basic level, to redesign the site could mean rebuilding the site in CSS, validating it to professional web standards and making it accesible for all.
- Effectiveness : Are you monitoring your website visits and conversions? Do you know the site is working for you? If not then it is a good opportunity to evaluate the site, see what is and isn’t working and redevelop a new website based on your findings. After all, if it isn’t working for you then why stick with a failing design or layout
- Familiarity : A website revamp is great for keeping the structure of your site consistent to let regular users of your site know where to go to get the information they want.
- Cost : A revamp can be cheaper (particularly in the short term) for example, if you want updated colours of a replaced logo.
- Time : Generally a website revamp will take far less time to carry out than a complete overhaul.
- Effectiveness : If your website is really working for you in terms of visitors and conversions then why fix it other than to update it’s ‘feel’?
When you’re thinking of a new website consider these points to help you decide whether you need your site redesigned or whether you could be as effective with a revamp.
- What do you currently like or dislike about your website?
- Is there something fundamentally wrong with the design or are you just tired of the branding?
- What do you hope to achieve and what do you hope visitors gain from visiting your website?
- Is your current site working and converting for you?
- What are your future goals for the website?
- Is your branding changing and therfore forcing a redesign?
- Does it meet all the standards you need it too (is it accessible)?
Phase 1 – Audit Request
- Client provides audit request and website redesign details
- Communication and needs assessment
- Web redesign proposal and quote after determining redesign requirements
Phase 2 – Project Agreement
- Client signs contract agreement
- Client pays the deposit to start web redesign project
Phase 3 – Website Redesign Phase
- Client provides detailed website relaunch contents (if any)
- Website relaunch element planning
- Website mock-up design and its approval
- Visual design adjustment and confirmation
Phase 4 – Web Development Phase
- Building and implementing development framework
- Web development production
- Tests for the website revamp project
Phase 5 – Redesign Project Closure
- Final deliverables and review
- Final confirmation and payment
- Launch the redesigned website
- Search engine submission (if any)
- Documentation for client training & website maintenance
- Website revamp project closed